COMED / Police: Recruitment Spot & Photos

Police Recruitment Spot: Action, Energy, and Diversity

For this project, we collaborated with Comed Strategies & Communication to produce a dynamic 35-second recruitment spot for the police force as well as some pictures for a OOH campaign. Our role was to translate the diversity and excitement of a career in law enforcement into a visually compelling story that would resonate with audiences in cinemas.

We focused on creating high-energy visuals by choreographing a variety of scenarios, including patrol cars in action, specialized units on-site, and gripping crime scene investigations. Each sequence was carefully designed with distinct color palettes and pacing to keep the narrative engaging while highlighting the multifaceted nature of police work.

Our team managed every aspect of the shoot, from pre-production planning to location setups, ensuring that the action-packed scenes remained authentic and captivating. For post-production we crafted seamless transitions, balanced dynamic soundscapes, and fine-tuned the visuals to amplify the cinematic impact.

The result? A polished, adrenaline-fueled campaign that effectively communicates the challenges and rewards of joining the police force, soon to be screened in cinemas. We’re thrilled to see this project come to life and proud to showcase it in our portfolio.

Photos produced by Rick Tonizzo 📸